TWINFUSION PRODUCT · SEO & MARKETINGOpen Panel SEO Reports.

Overview

Open Panel SEO Reports is TwinFusion's SEO and AI-search (GEO) audit and reporting system, part of the Open Panel suite. It pulls each client's Google Search Console and GA4 data, scores their website against a fixed library of 113 checks and produces branded reports, while every failed check becomes a task for the team. Defaults are set for the Kenyan market.

Who uses it

• Super Admin — creates and edits clients, uploads data files, manages users and connections, and adds Search Console properties.
• Admins, staff and account managers — view the client portfolio and download each client's monthly report.
• Clients — receive the branded reports rather than signing in to run audits.
• Prospects — can use a public audit tool that captures them as a lead.

Main modules

• Dashboard — the client portfolio at a glance.
• Clients and sites — each client's sites, data connections and site health.
• Audit — the 113-check site audit, with a separate AI-search (GEO) view.
• Keywords, pages, locations and competitors — search performance from Search Console, with comparisons and opportunities.
• Reports — branded PDF reports, plus Word, Excel and CSV exports.
• Ingestion — upload a single file or a whole month of exports in one batch.
• Settings, connections and users — data sources, accounts and access.

How it works

1. Connect — a client and its site are registered and Search Console is connected with read-only access; GA4 data can be pulled directly too.
2. Ingest — a month of exports (Search Console, Analytics, backlinks, blogging and crawl data) can be dropped in at once; each file is matched to the right client automatically, then turned into audits, reports and tasks.
3. Check the site — the system takes a snapshot of the live site, covering the homepage, address variants, security certificate, crawl rules, sitemap, around twenty pages, links, search-crawler access and PageSpeed results, and turns it into 113 findings. Each category is scored from 0 to 100; a blocking issue caps the score at 70, and a coverage figure shows how much of the library was actually measured.
4. File the work — each failed check becomes a task in TwinFusion Assignments, with its fix template, priority and due date; a check whose earlier task is still open is not filed twice.
5. Deliver — branded monthly PDF reports with charts go to clients by email.
6. Run on schedule — data is pulled and alerts are checked every morning, a weekly report goes out on Mondays, competitors are scanned on Wednesdays, the monthly report is produced on the 1st and a full site check runs every Sunday, all on Nairobi time.

Integrations

• Google Search Console and GA4 — search and analytics data.
• PageSpeed Insights — speed and performance results.
• Search-results and crawling services — live ranking and crawl data.
• AI models — the AI-assisted analysis behind the audits.
• WhatsApp — alerts when a tracked position drops by three or more places or traffic falls by 20% or more.
• Email — reports sent to clients.
• TwinFusion Assignments (Perfex CRM) — failed checks filed as tasks.
• Tap tracking — a tracker added to client sites records phone, email and WhatsApp taps that GA4 does not see.

Platforms and access

• Web-based, and installable as an app from the Open Panel hub.
• Role-based access, with client set-up, data uploads, users and connections reserved for the Super Admin.
• Single sign-on from the Open Panel hub.