The TwinFusion journalNotes from the court.
Our journal: practical writing on websites, search and AI visibility — what actually moves enquiries, and what is sold as if it does.
Search
What is AEO, and why it matters for Kenyan businesses
AEO is being the answer an AI assistant gives, not a link in a list. Here is what actually changes, and what a Kenyan business should do about it.
17 September 20263 min read
Search
SEO, AEO and GEO: what actually differs
Three acronyms, heavily overlapping, sold as if they were separate products. Here is the honest version of what each one means and where they genuinely diverge.
17 September 20263 min read
Practical
Six signs your website is quietly costing you enquiries
Most underperforming websites are not ugly. They fail in ways the owner never sees. Six checks you can run yourself in under an hour, with no tools.
17 September 20262 min read