TWINFUSION PRODUCT · SALES & CRMOpen Panel Leads.

Overview

Open Panel Leads is a lead generation and sales pipeline system for Kenya and East Africa, and one of the live systems in the Open Panel suite. It helps teams discover businesses, generate leads and close deals, working every lead from first contact to won. It covers lead capture, qualification and the sales pipeline, and won leads hand off to Open Panel as customers.

Who uses it

• Sales and marketing teams — find businesses across Kenya and East Africa, capture and qualify leads, run campaigns and work each lead from first contact to won.

Main modules

• Business discovery — search for businesses by location, county and category.
• AI lead scoring — AI scores each lead to help the team qualify it.
• CRM pipeline — tracks every lead from first contact to won.
• Campaigns — outreach to leads by WhatsApp and SMS.
• Analytics — reporting on leads and results.
• Marketplace and property — further modules alongside the sales tools.

How it works

1. The team searches for businesses by location, county and category.
2. Businesses worth pursuing are captured as leads, scored by AI and qualified.
3. Each lead is worked through the CRM pipeline, from first contact to won.
4. Campaigns reach leads by WhatsApp and SMS.
5. Once a lead is won, it hands off to Open Panel as a customer.
6. The team follows progress in the analytics.

Integrations

• WhatsApp and SMS — campaign channels.
• Open Panel — won leads become customers there.

Platforms and access

• Web-based, launched from the Open Panel hub and installable as an app.